The Inii Way is Europe’s first venture studio exclusively devoted to digital media and intellectual property protection, and we operate with a truly global reach.

Instead of focusing on a single startup, we develop and manage a portfolio of projects, which allows us to maximize efficiency, share critical expertise, and rapidly validate market opportunities. Serving as the engine behind the creation and scaling of breakthrough digital solutions in the media and entertainment sector, we go far beyond providing capital: we build, operate, and grow each venture from its very first concept all the way through to an international launch.

Every idea is transformed into a fully realized platform that draws on our deep understanding of the media and entertainment landscape, leverages synergies across our portfolio, and is driven by the latest technologies and agile development practices. This unique venture studio model enables stable team growth, minimizes turnover, and ensures that our solutions deliver measurable, long-term success.

A venture studio is a form of business support and development.
It is an organization that creates and builds new companies based on its own ideas and expertise.

Simplicity

Life is already complicated enough, so we create solutions that simplify people's lives.

Honesty

We act in a transparent and trustworthy manner that earns the respect of colleagues, customers, and the public alike..

Teamwork

We achieve our goals when we all work together.

A Promise to our Customers

We create solutions that will save customer's time and make handling day to day business easier.

Quality

Our technology maintains the highest security standards.

At Inii Way Venture Studio, we also believe in creating a world where everyone is adequately compensated for the use of their ideas by others. We strive to build a fair and equitable system that rewards innovation and fosters creativity, encouraging entrepreneurs to bring their ideas to life and make a meaningful impact.

Furthermore, we recognize the importance of historical experience and morality as the building blocks of a better future. By learning from our own mistakes and embracing ethical principles, we can create a society that values progress and social responsibility. Inii Way Venture Studio is committed to supporting start-ups that share our values and work towards creating a brighter and more equitable future for all.

Moral Base

Key benefits

• Portfolio approach Multiple concepts run in parallel, enabling rapid testing and iteration and revealing the strongest opportunities.
• Internal expertise Key functions (UX/UI, development, go-to-market, operations) are centralized, reducing time to market and costs.
• Shared infrastructure Teams share resources, data, and best practices, creating synergies across all projects.
• Risk mitigation Stable studio teams retain institutional knowledge, reduce turnover, and increase long-term success.

Why it works

Traditional investments in startups often face high failure rates and fragmented support. Venture studios combine the agility and speed of startups with the stability, resources, and experience of established organizations, significantly reducing risk and increasing the chances of success. This model is therefore increasingly attractive to both entrepreneurs and investors.

What makes TIW unique

As the first European venture studio focused exclusively on digital media and intellectual property (IP) protection, The Inii Way applies this proven model to the $3 trillion media and entertainment industry.

Thanks to our projects and partners in Europe, Asia, and North America, we are uniquely positioned to develop, launch, and scale your next breakthrough platform—from idea to global launch.

At a Glance

750K+ transactions processed
25K+ returning clients in 100+ countries
20M+ viewers reached via Artinii.Pro
500+ public screenings powered by CinemaAnywhere

Trusted by & Presented at & partners and clients

TIW solutions have been presented at:

TIW offers a full spectrum of services—strategic advisory, end-to-end development, platform customization, and turnkey product enablement—designed to accelerate digital transformation in the Media & Entertainment industry. Every offering ties back to our core ventures and the innovation pipeline in TIW Labs.

1. Digital Transformation Consulting We partner with content creators, distributors, studios, and corporate media groups to diagnose business challenges, map new revenue streams, and design a clear roadmap for technology-driven growth. Our senior advisors draw on deep M&E expertise and global market insights to align strategy with your organizational goals.
2. Turnkey Solution Development From rapid prototyping through to scalable launch, we build fully bespoke platforms on your behalf. Our in-house team covers UX/UI design, software architecture, API integration, security, and DevOps. You retain full visibility at each stage, while we manage sprints, QA, deployment, and ongoing iteration.
3. Platform Customization & Integration. We tailor workflows, white-label interfaces, ticketing and payment integrations, CRM connectors, and analytics dashboards so that each solution sits seamlessly within your existing ecosystem.
4. Product Licensing & Enablement If you prefer an out-of-the-box approach, you can license our mature platforms and be operational in days. We handle installation, configuration, staff training, and 24/7 support, ensuring your team can deliver screenings, manage rights, or secure IP without building any code.
5. Innovation Partnerships & Co-Creation Through TIW Labs, select partners gain early access to emerging technologies. We run joint pilots, proof-of-concepts, and R&D sprints that deliver market-ready features tailored to unique business cases.
6. Managed Services & Operational Support Once live, our managed services team provides monitoring, performance tuning, version upgrades, and security patches. We analyze usage data, recommend optimizations, and roll out continuous enhancements so your platform evolves with changing market needs.
7. Portfolio Investment Opportunities TIW is open to capital investments across its diversified portfolio of Media & Entertainment ventures. By investing with us, you gain exposure to a broad spectrum of digital media and IP solutions, benefit from risk diversification and share in the upside of multiple high-growth projects—all backed by transparent reporting and dedicated investor relations.

By combining strategic guidance, custom engineering, flexible product offerings, and ongoing operations under one roof, TIW ensures that clients and partners can harness proven digital media solutions with minimal risk and maximum speed.

TIW Labs is our internal innovation lab for media and entertainment, where we merge in-house R&D with corporate partnerships to develop practical technologies that bridge the gap between sci-fi vision and real-world business needs. Alongside blockchain, AR/VR, and AdTech, we dedicate ourselves to Web3, generative and predictive AI, and other cutting-edge technologies.

1. Opportunity Identification and Proof of Concept We track key trends—Web3, AI/ML, blockchain, AR/VR, programmatic advertising—and rapidly build proof-of-concepts to validate both market potential and technical feasibility.
2. Prototyping and Agile Development Our developers, data scientists, and UX specialists work in short iterations, testing prototypes in real-world scenarios and immediately incorporating feedback.
3. Corporate Partnership Collaboration In pilot programs, we grant partners access to our technologies—Web3 integrations, AI modules, and blockchain smart contracts—co-testing and fast-tracking live deployments.
4. Incubation and Spin-Out of New Solutions Validated projects transition into spin-out ventures, where TIW provides capital, marketing support, and go-to-market channels until they stand independently.
5. Licensing and Turnkey Deployment Mature products—SafeOriginals, AdTech for public screens, RealMY—are offered as licensed or turnkey solutions, complete with training, support, ongoing AI-driven updates, and Web3 extensions.

Through TIW Labs, we transform the boldest technological visions into robust, deployable platforms that give our clients and partners a competitive edge and scalable solutions built on the latest innovations.