Digital Transformation Platform for Media & Entertainment

“We believe that human creativity and reflective reasoning are the driving forces behind a collective‑intelligence era. ‘The Inii Way’— meaning ‘In Intelligent Interaction’— stands for the reflection and mutual support we practice in our studio and uphold as our philosophy.”

The Inii Way Founders

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As TIW founders and film enthusiasts, we see in one second of our film “Our Evolution” – from primitive tools to post-humanism – the embodiment of our vision and the power of our platform to digitally transform the media and entertainment industry, enabling us to predict what comes next in technology.

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The Inii Way is Europe’s first venture studio dedicated to digital media and IP protection, operating with a truly global reach.

A venture studio builds companies from its own ideas and expertise, providing end‑to‑end support and development. Rather than backing a single startup, we run a portfolio—sharing expertise, validating markets fast, and doubling down on what works. We don’t just fund; we design, operate, and scale each venture from concept to international launch in media and entertainment.

Every idea becomes a platform shaped by industry insight, portfolio synergies, modern technology, and agile delivery—supporting stable team growth, low turnover, and measurable long‑term results.

Portfolio approach

Multiple concepts run in parallel, testing hypotheses quickly, retiring weak ideas early, and focusing investment on the strongest opportunities.

Internal expertise

Centralized UX/UI, engineering, go‑to‑market, and operations cut time‑to‑market, reduce costs, and improve execution quality across ventures.

Shared infrastructure

Teams reuse tools, data, and playbooks, creating cross‑project synergies that accelerate learning and lift performance portfolio‑wide.

Risk mitigation

Stable studio teams retain institutional knowledge and best practices, lowering turnover risk and increasing long‑term success.

Why it works 

Traditional startup investing is fragmented and risky, with high failure rates. Venture studios blend startup speed with enterprise‑grade resources and expertise, lowering risk and raising success odds—making the model attractive to both entrepreneurs and investors.

As the first European venture studio focused exclusively on digital media and IP protection, The Inii Way applies a proven model to the multi‑trillion‑dollar media and entertainment industry. With projects and partners across Europe, Asia, and North America, we develop, launch, and scale breakthrough platforms from idea to global rollout.

At a Glance

  • 750K+ transactions processed
  • 25K+ returning clients in 100+ countries
  • 20M+ viewers reached via Artinii.Pro

Trusted by & Presented at & partners and clients

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TIW solutions have been presented at

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The Inii Way provides end‑to‑end services—advisory, custom development, platform customization, and turnkey enablement—to accelerate transformation in Media & Entertainment, tied to our ventures and the TIW Labs pipeline.

Digital transformation consulting

Diagnose challenges, map new revenue, and build tech roadmaps with senior M&E advisors aligned to organizational goals.

Turnkey solution development

From prototype to scale, we design, build, and launch bespoke platforms—covering UX/UI, architecture, integrations, security, DevOps, QA, deployment, and iteration with full transparency.

Platform customization & integration

Tailored workflows, white‑label UI, payments and ticketing, CRM connectors, and analytics that fit seamlessly into existing stacks.

Product licensing & enablement

Go live in days by licensing mature TIW platforms; we handle installation, configuration, training, and 24/7 support—no code required.

Innovation partnerships

Through TIW Labs, co‑create via pilots, proofs‑of‑concept, and R&D sprints, gaining early access to emerging tech and market‑ready features.

Managed services

Monitoring, performance tuning, upgrades, and security patches, plus data‑driven optimizations and continuous enhancements as markets evolve.

Portfolio participation

Explore investment opportunities across a diversified M&E portfolio for risk‑balanced exposure to high‑growth digital media and IP solutions, with transparent reporting and investor relations support.

By uniting strategy, engineering, flexible products, and operations under one roof, TIW delivers proven media solutions with lower risk and faster time‑to‑value.

Simplicity

We design solutions that make life easier, not more complicated.

Honesty

We act transparently and earn trust from colleagues, customers, and the public.

Teamwork

We achieve more when we work together.

A promise to customers

We create solutions that save time and simplify daily operations.

Quality

Our technology meets the highest security standards.

We believe people should be fairly compensated when others use their ideas, and we design systems that reward innovation and foster creativity—so entrepreneurs can build, launch, and make real impact. We value history and ethics as foundations for progress: by learning from experience and acting with integrity, society advances with responsibility and purpose. Inii Way Venture Studio backs startups that share these values and work toward a brighter, more equitable future for all.

Moral Base

TIW Labs turns frontier tech into practical media solutions, uniting in‑house R&D and corporate partnerships across Web3, AI/ML, blockchain, AR/VR, and AdTech.

How we work

We track priority shifts and rapidly build proofs‑of‑concept to test market demand and technical feasibility, then iterate in short cycles with real‑world testing and immediate feedback integration.

Partner to pilot

Through structured pilots, partners access modules such as Web3 integrations, AI components, and blockchain smart contracts, co‑testing to fast‑track secure, compliant deployments.

From lab to market

Validated projects spin out as ventures with TIW capital, marketing, and go‑to‑market channels; mature products like SafeOriginals, AdTech for public screens, and RealMY are available as licensed or turnkey solutions with training, support, and ongoing AI‑driven updates.

Why it matters

By compressing discovery, build, and launch into a single pipeline, TIW Labs delivers deployable platforms that give partners a measurable edge and scalable solutions grounded in the latest innovations.

More about TIW Labs in our Portfolio
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TIW is built upon a vast degree of experience in innovating within the Media & Entertainment industry.

Ondřej Polák
Ondřej Polák

Managing Director & Co-Founder

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Ctirad Hemelík
Ctirad Hemelík

Co-Founder & Artinii.Pro CEO

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Vladimír Kuba
Vladimír Kuba

Co-Founder

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Libor Adamec
Libor Adamec

Executive Partner

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Eliška Szopová
Eliška Szopová

Chief Technology Officer

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Marie Neumannová
Marie Neumannová

International BD Manager

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Petr Stránský
Petr Stránský

Advisor

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Priti Jain
Priti Jain

Advisor

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Michail Michalin
Michail Michalin

Head of DevOps Strategy

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Jaro Dufek
Jaro Dufek

Art and Creative Director

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Members' deep knowledge of the Market strengthens our vision, shapes our innovation strategies, helps us navigate challenges and seize new opportunities.

Karol Martesko-Fenster
Karol Martesko-Fenster

Advisor

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Vít Krajíček
Vít Krajíček

Advisor

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Jan Svěrák
Jan Svěrák

Advisor

Wouter Haring
Wouter Haring

Advisor

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Ted Hope
Ted Hope

Advisor

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Sara Polak
Sara Polak

Advisor

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Jerome Paillard
Jerome Paillard

Advisor

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Brian Newman
Brian Newman

Advisor

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Karel Pánek
Karel Pánek

Advisor

Ornela Ramasauskaite
Ornela Ramasauskaite

Advisor

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Moses Babatope
Moses Babatope

Advisor

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Michael Dobbin
Michael Dobbin

Advisor

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Why to cooperate with TIW

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